Franchise Details
Gold's Gym
Business description
1. ABOUT THE GOLD’S FAMILY. Gold’s Gym created the category. Gold’s Gym still dominates the category. Fitness buffs have been brand fans since 1965 when Joe Gold opened our first location at Venice Beach California. With over 50 years of industry experience, we are the most recognisable fitness franchise in the world. Over the past 50 years the brand has constantly improved its service reaffirming its position as the leader of the pack. Our fundamental plan is for success in the expansion of Gold’s Gym in the Australian health and fitness market. This shall be achieved through the reinforcement and improvement of the most respected global name in the fitness industry.
2. Why Us. The everyday person’s interest in healthy eating and healthy living has increased exponentially, subsequently spiking the demand for access to gyms. This can be seen through the increasing amounts of gym memberships being sold in Australia and consequently the number of facilities opening. The time is now to join the Gold’s family in Australia. In a market that is hungry for facilities that offer convenience, value and uncompromised quality, the most reputable name in the industry has become available to service that demand. Gold's Gym is the most recognised name in fitness serving more than 3 million members in 38 states and 28 countries around the world.
3. How it works. We offer our franchise owners competitive advantages no one else can match. More than 30 years of franchising experience, a brand that’s recognised and respected throughout the world, award winning marketing programs, and state of the art training systems. Franchisees will be serviced with the most complete franchise model, encompassing proven systems, procedures, training and ultimately all the key components for success. With the upheaval of our “stronger together” corporate team mantra, national approaches to growth strategy and member attraction, satisfaction and retention shall be the cornerstones of our excellence and success.
4. THE OPPORTUNITY The name Gold’s Gym carries with it a certain prestige that is inimitable in the fitness industry. Since its creation, Gold’s has been the industry benchmark in fitness. Today, Gold’s Gym is the most recognised name in fitness on a global scale, serving over 3 million members in 38 states and 28 countries around the world. The foundational characteristic that keeps Gold’s ahead of the norm is the continual evolution of its profile. Each fitness facility is equipped with the best amenities, state of the art cardio and strength equipment, a dynamic blend of group exercise programs, and the most motivating and supportive workout environment attainable. In addition, becoming part of the Gold’s team involves a commitment to achieving your goals and injecting that inspiration into all kinds of people to achieve theirs. At the forefront of our vision, we understand that strength comes in many forms and therein lays our mission, we’re here to help you ‘Know your own Strength®’ and to be on a constant endeavour of changing the fitness experience. The difference at Gold’s Gym is the blend of industry leading quality, value and sustainability for both franchise owners and members. This is what allows us to succeed and propel us above the mean. Members have the ability to join facilities which represent the best quality in the industry, doubling as the best opportunity for them to not only reach but to surpass their goals. The same goes for franchise owners, having the ability to leverage of the most recognised and reputable name in the industry at an affordable price. Sustainability and perseverance are proven through the history of the brand. We give franchise owners the ability to buy a piece of the history, and continue the expansion of Gold’s. The business model we offer provides a structured calculated and tested blueprint to success. All components will be provided to achieve a harmonic balance between work and living, all the while feeding your passion for the industry. Gold’s boasts the largest chain of mixed gender gyms in the world, which is a testament to the success of the business structure, the integrity of the quality product and the drive of the Gold’s Team Australia.
5. SOME OF OUR REGULARS Our trainers are leaders who inspire - Like Arnold Schwarzenegger, Michael Jordan, Chuck Norris, Pierce Brosnan, Nicholas Cage, Linda Evangelista, Dean Cain, Keanu Reeves, Jane Fonda, Jodi Foster, Sylvester Stallone, Kirk Douglas, Mickey Rourke, Mel Gibson, Goldie Hawn, David Hasselhoff, Nadia Comaneci, JeanClaude Van Damme, Kate Moss, Magic Johnson,, Janet Jackson, Mark Wahlberg, Whoopi Goldberg, Helen Hunt, Geena Davis, Jermaine Jackson, Billy Crystal, Cory Everson, Evander Holyfield, Kurt Russel, Charlie Sheen, Brooke Shields, Ralph Fiennes, Michelle Pfeiffer, Hulk Hogan, Cathy Turner, Oliver Stone, Tony Curtis, Gene Hackman, Richard Dreyfuss, Martin Sheen, Greg Louganis, Mark Harmon, Angela Bassett, Steve Lundquist, Faye Dunaway, Dennis Rodman, Muhammad Ali, The Rock … and many others.